The Marketing Architects

169 Episodo

1. Nerd Alert: The Problem with Last-Touch Attribution

   Publicado: 27/2/2025
2. How Category Entry Points Shape Buying

   Publicado: 25/2/2025
3. Nerd Alert: How Media Channel Combinations Impact Performance

   Publicado: 20/2/2025
4. Why Digital Advertising Is Failing Marketers with Bob Hoffman

   Publicado: 18/2/2025
5. Nerd Alert: The Extraordinary Cost of Dull

   Publicado: 13/2/2025
6. The Effectiveness Principles You Need to Know

   Publicado: 11/2/2025
7. Nerd Alert: What Makes a Great Super Bowl Ad?

   Publicado: 6/2/2025
8. How to Spot Effective Super Bowl Ads

   Publicado: 4/2/2025
9. Nerd Alert: Digital vs. Traditional Advertising

   Publicado: 30/1/2025
10. The Art and Science of Creative Effectiveness

    Publicado: 28/1/2025
11. Nerd Alert: How Cultural Imprinting Accelerates Brand Growth

    Publicado: 23/1/2025
12. The Truth About Agency Models

    Publicado: 21/1/2025
13. Nerd Alert: How Advertising Improves Pricing Power

    Publicado: 16/1/2025
14. Secrets to TV Advertising Success

    Publicado: 14/1/2025
15. Nerd Alert: How Effective is Paid Search?

    Publicado: 9/1/2025
16. Marketing Predictions for 2025

    Publicado: 7/1/2025
17. Nerd Alert: Why You Should Invest in Attention

    Publicado: 2/1/2025
18. The Most Effective Brands of 2024

    Publicado: 31/12/2024
19. 2024's Marketing Wins and Fails

    Publicado: 23/12/2024
20. Nerd Alert: How Consumer Behavior Has Changed

    Publicado: 19/12/2024