The Psychology of Copywriting
Un pódcast de Geoff Kullman
84 Episodo
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043: How To Send Cold Emails That Convert w/ Laura Lopuch (aka, the “Cold Email Queen”)
Publicado: 20/7/2021 -
042: How “Priming Words” Can Influence Behavior & Drive Sales
Publicado: 13/7/2021 -
041: The Effects of Scarcity on Limited Edition Products
Publicado: 6/7/2021 -
040: Why Scarcity Leads to Competition (And What We Should Do About It)
Publicado: 29/6/2021 -
039: How To Live Life Rich w/ Marissa Nehlsen
Publicado: 22/6/2021 -
038: The Great Toilet Paper Crisis of 2020
Publicado: 15/6/2021 -
037: Using A Prospect’s Self-Control to Make More Sales
Publicado: 9/6/2021 -
036: How Envy Can Drive Inspiration on Social Media
Publicado: 1/6/2021 -
035: The Neuroscience of Narrative
Publicado: 25/5/2021 -
034: How To Properly Price Your Services w/ Paul Klein
Publicado: 18/5/2021 -
033: Mini Episode - Writing Better CTAs
Publicado: 11/5/2021 -
032: Mini Episode - Writing Better Headlines
Publicado: 4/5/2021 -
031: Mini Episode - Writing Better Bullets
Publicado: 27/4/2021 -
030: Announcement - What's Next?
Publicado: 20/4/2021 -
029: What Can Canned Laughter Teach Us About Copy?
Publicado: 13/4/2021 -
028: Permission Marketing: The Power of Because...
Publicado: 6/4/2021 -
027: How To Determine Your X-Factor w/ Kira Hug
Publicado: 30/3/2021 -
026: Building A Personal Brand As A Copywriter w/ Mike Kim
Publicado: 23/3/2021 -
025: Perceptual Pleasure and the Brain
Publicado: 16/3/2021 -
024: How (And Why) To Adjust Your Avatar
Publicado: 9/3/2021
Discover the copywriting concepts and principles hidden inside the latest and best research within the fields of neuroscience, linguistics, and psychology. Join host Geoff Kullman every week to learn more about what’s happening in the brain of your clients and prospects as they read your copy. Yes, copywriting is an art… but it’s also a science!
