The Psychology of Copywriting
Un pódcast de Geoff Kullman
84 Episodo
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023: The Neurobiology of Trust
Publicado: 2/3/2021 -
022: Daily Creative Habits w/ Mike Brennan
Publicado: 23/2/2021 -
021: Sales Page Patterns
Publicado: 16/2/2021 -
020: The Do’s and Don’ts of the Dilution Effect
Publicado: 9/2/2021 -
019: How the Brain Learns (Part 2)
Publicado: 2/2/2021 -
018: Ask Geoff… Your Copywriting Questions, Answered
Publicado: 26/1/2021 -
017: 7 Lessons From Marketing Wine During a Pandemic w/ Kris Levy
Publicado: 19/1/2021 -
016: How Groupon Used Social Proof To Increase Sales
Publicado: 12/1/2021 -
015: The 2 things your copywriting MUST have in 2021
Publicado: 5/1/2021 -
014: The Power of Social Norms + the Boomerang Effect
Publicado: 29/12/2020 -
013: The Psychological Impact of... Typos?
Publicado: 22/12/2020 -
012: How To Create A Movement: A Conversation w/ Duane Zingale
Publicado: 15/12/2020 -
011: How the Brain Learns (Part 1)
Publicado: 8/12/2020 -
010: Storytelling Series: Character Transformation
Publicado: 1/12/2020 -
009: Storytelling Series: Develop your main character
Publicado: 24/11/2020 -
008: Storytelling Series: How to structure your story
Publicado: 17/11/2020 -
007: Storytelling Series: Narrative Transportation
Publicado: 10/11/2020 -
006: Politics, persuasion, and building trust
Publicado: 3/11/2020 -
005: The Human Mind Is A Wandering Mind...
Publicado: 27/10/2020 -
004: Why You Need To Know About Multiple Nested Identities (And the Mistake You MUST Avoid)
Publicado: 20/10/2020
Discover the copywriting concepts and principles hidden inside the latest and best research within the fields of neuroscience, linguistics, and psychology. Join host Geoff Kullman every week to learn more about what’s happening in the brain of your clients and prospects as they read your copy. Yes, copywriting is an art… but it’s also a science!
