FINITE: B2B Marketing Podcast for Tech, Software & SaaS

151 Episodo

1. #111 - An honest account of being a CMO, with Tom Furr, CMO at DISCO

   Publicado: 26/9/2022
2. #110 - Getting internal buy-in for ABM with Jenna Chambers, Head of EMEA Partnerships at Terminus

   Publicado: 12/9/2022
3. #109 - Mistakes B2B marketers make with data, with Neil Hoyne, author of Converted: The Data-Driven Way to Win Customers' Hearts

   Publicado: 5/9/2022
4. #108 - Emotion-led B2B tech marketing with Richard Maclauclan, VP Brand at Workhuman

   Publicado: 22/8/2022
5. #107 - B2B rebranding on a budget with Idan Gol, VP Marketing at Mesh Payments

   Publicado: 8/8/2022
6. #106 - Bridging the gap between marketing and comms with Evelina Amanatidou, Global Head of Marketing Communications at Temenos

   Publicado: 25/7/2022
7. #105 - Reducing churn in self-serve SaaS with Jesus Requena, VP Growth Marketing at Figma

   Publicado: 11/7/2022
8. #104 - Redefining the standard of B2B tech branding, with Blair Josephs Jansen, Senior Brand Strategist at Equinix

   Publicado: 27/6/2022
9. #103 - Where is ABM going next? From the ABM panel at FINITE Fest

   Publicado: 13/6/2022
10. #102 - Tackling tech debt with Lindsay Rothlisberger, Head of Marketing Operations and Email at Zapier

    Publicado: 30/5/2022
11. #101 - Biggest mistakes B2B marketers make in paid social with Jules Foster, Director of Global Paid Social Marketing at Automation Anywhere

    Publicado: 16/5/2022
12. #100 - Demand gen from scratch with Adam Holmgren, Head of Demand Gen at GetAccept

    Publicado: 2/5/2022
13. #99 - Pushing the limits of virtual events with John Rocker, Director of Social Media at Dynatrace

    Publicado: 25/4/2022
14. #98 - Educating a B2B market with Jed Corenthal, CMO at Phenix

    Publicado: 11/4/2022
15. #97 - Encouraging team engagement virtually with Kristi Flores, CMO at Tektronix

    Publicado: 4/4/2022
16. #96 - 5 steps to beat boring B2B marketing with Patrick Ward, VP of Marketing at Rootstrap

    Publicado: 28/3/2022
17. #95 - Tips for moving from startup to scaleup with Ioana Serban, VP of Marketing Ops and Demand Generation at FintechOS

    Publicado: 21/3/2022
18. #94 - Why B2B product marketers have higher salaries with Rohan Modi, Global Head of Product Marketing at ComplyAdvantage

    Publicado: 14/3/2022
19. #93 - To focus on acquisition or retention? That is the question. With John Dawes, Associate Director at Ehrenberg-Bass Institute for Marketing Science

    Publicado: 7/3/2022
20. #92 - From sales-led to product-led B2B growth with Brendan Miller, Head of Global Marketing Strategy and Operations at Rapyd

    Publicado: 28/2/2022